Email Marketing
Integral roles in email marketing campaigns from conception to completion, mainly copywriting, testing, and design.
Clients include: See’s Candies, Darden Restaurants (The Capital Grille, The Capital Burger, Seasons 52), Mastercard, U.S. Bank, National Education Association
Examples available upon request.
AI Prompt Writing
Using various tools like ChatGPT, Claude.ai and other LLMs to improve copywriting processes and create datasets around marketing campaigns.
Website Copywriting
Worked on rewriting many company website pages from wireframes to publishing. Clients include Johnson Control, MyEyeDr. and more.
Created landing pages for many local businesses.
SEO Writing
Wrote all original copy for the LA-based boutique urgent care ContinuEM’s updated website. Helped revamp 40+ pages for MyEyeDr.com to improve SEO.
Deck Creation
Collaborated with U.S. Bank executives on multimedia, multidimensional marketing campaign presentations for Pivot product.
PPT presentation can be shared upon request.
Education Publishing
Wrote copy and managed projects for the internal creative agency at Houghton Mifflin Harcourt (HMH), responsible for display ads, brochures, social media touts, website design, SEM, blog posts, plus many other print and digital pieces for the legacy education publishing house.